We Have Entered the Era of the Photographic Lost Generation
We are taking photos more than ever, but they’re nearly all digital files with very few tangible prints being produced. By now we know that digital never means safe, yet millions of memories are currently being entrusted to servers, clouds and phones. The risk could be felt by our entire generation, as we grow up without a printed, photographic record of our lives. The most photographed generation of all time could wind up being the next Lost Generation.
The Need for a Movement
It’s not just affecting today’s youth. 42% of people between the ages of 30 and 44 will likely look back and wonder where photos of their childhood, holiday get-togethers, relatives and friends have gone decades from now1, and, reportedly, 67% store their photos solely on a computer or phone. Statistics show that a staggering 53% of consumers have not printed a photo in more than 12 months, 70% don’t have photo albums, and 42% no longer print photos at all.
It doesn’t have to be this way. We know that everything from candles, bicycles and vinyl albums have survived the “disruption” caused by technological advancements. We have to remember the value and importance of printed, framed, and mounted photographs in our lives and for the generations after us. Children love to see images of themselves around the house, newlyweds have fond moments when they see their wedding photo on the mantle or walls, and our most beloved pets are sealed in time…all thanks to the power of print.