PRINT. The Movement at Camera Creations LLC Studio
We Have Entered the Era of the Photographic Lost Generation
We are taking photos more than ever, but they’re nearly all
digital files with very few tangible prints being produced. By now we know that
digital never means safe, yet millions of memories are currently being
entrusted to servers, clouds and phones. The risk could be felt by our entire
generation, as we grow up without a printed, photographic record of our lives.
The most photographed generation of all time could wind up being the next Lost
Generation.
The Need for a
Movement
It’s not just affecting today’s youth. 42% of people between
the ages of 30 and 44 will likely look back and wonder where photos of their
childhood, holiday get-togethers, relatives and friends have gone decades from
now1, and, reportedly, 67% store their photos solely on a computer or phone. Statistics show that a staggering
53% of consumers have not printed a photo in more than 12 months, 70% don’t
have photo albums, and 42% no longer print photos at all.
It doesn’t have to be this way. We know that everything from
candles, bicycles and vinyl albums have survived the “disruption” caused by
technological advancements. We have to remember the value and importance of
printed, framed, and mounted photographs in our lives and for the generations
after us. Children love to see images of themselves around the house, newlyweds
have fond moments when they see their wedding photo on the mantle or walls, and
our most beloved pets are sealed in time…all thanks to the power of print.
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